May 20, 2022A Plan of Action for your Call-to-Action: How to Write a Cracking CTAIf a call-to-action (CTA) doesn’t get any action, can you still call it a call-to-action? Does it become a call to apathy? No one goes out and says, “I want to write a CTA that doesn’t convert.” So, where does it go wrong? Well, for starters — it’s hard. A…Writing Tips5 min readWriting Tips5 min read
Oct 16, 2021So What: Writing Fantastic Website Copy that Makes Your Audience MoveYou’re getting traffic to your website! Great! Oh, but you’re getting a lot of bounces too. And not a lot of clicks. Your design looks good, and you mention all the features. What are you doing wrong? Your copy’s not hitting the right pain points. You’re likely talking about yourself…Copywriting5 min readCopywriting5 min read
Oct 1, 2021Nail Your Brand Voice: Walk the LineCan you write a little bit um… younger? Ouch. That’s the feedback I received from a client. I’m not young. I’ll be the first to admit that. But I’m not old. Am I? I confess that I sound ridiculous when I try to use words like “lit” and “fire.” (Dammit…Copywriting5 min readCopywriting5 min read
Apr 26, 2021How to Write Subject Lines that Crush Your Email MetricsDeflated. That’s how you feel after seeing the open rate in your latest email. You spent hours getting the details right. You sent tests to make sure the email looks great. It’s optimized on mobile. The images are beautiful. The layout is perfect. It’s on-brand. None of that mattered because…Email5 min readEmail5 min read
Apr 26, 2021How to Write Better Emails: 4 Ways You’re Getting in Your Own WayYour click-through rate is abysmal. It makes you wonder if people even read the email. You take a step back and try to see where it went sideways. You proofread the copy. You have a great image, and you talked about all of your product’s impressive features. …Email Marketing5 min readEmail Marketing5 min read
Apr 12, 20213 Ways You’re Screwing Up Your Email Marketing4.48 billion. That’s the number of people who will use email by 2024. That’s up from 3.8 billion in 2018. Chat apps and messengers on mobile make keeping in touch with family and friends easy. …Marketing5 min readMarketing5 min read
Aug 8, 2018How You Can Find Success with Online ContentCreating online content is no piece of cake. But when you get it right, it’s thrilling. Getting it right starts with doing your research, toiling over your vocabulary, and experiencing existential dread over the Oxford comma. (That last one varies with each individual.) Unfortunately creating good content that’s well-written and…Content Marketing3 min readContent Marketing3 min read
Aug 16, 20165 Ways to Overcome Writer’s Block Before it StartsA writer sits hunched over his glowing screen. Ergonomics be damned. There’s a deadline in two days. He doesn’t have the best posture, but he’s punching away at his keyboard like a man possessed. He knows what he’s writing about. He knows where to place the right words. …Productivity3 min readProductivity3 min read
Nov 16, 2015Brainstorming the Future of James BondJames Bond has done it again. Spectre seduced another $35 million dollars over the weekend in North America despite poor reviews. I loved what the Bond braintrust have done with the Daniel Craig movies, but Spectre fell short of my expectations by leaving interesting storytelling on the table in favour…James Bond4 min readJames Bond4 min read
Nov 12, 2015How I knew I was ready to have kids 15 months after my daughter was bornI placed my daughter on top of her changing mat in the middle of a narrow park bench. She fit on the bench with just enough space for my cell phone on either side of her. If she decided to roll to one side or the other, I would have…Parenting3 min readParenting3 min read
